Momentum continues to build for Natural Products Scandinavia 2012 and all exhibition space sold out with over 150 exhibitors booked by late August. Scandinavia’s first ever dedicated natural and organic products trade event will take place at MalmöMassan exhibition centre, Malmo, Sweden on 14-15 October 2012.

Natural Products Scandinavia’s free education programme – the International Nordic Self-Care Conference – provides a unique industry forum tailored specifically to meet the needs of the market it serves. It offers attending buyers and retailers an unrivalled opportunity to be kept up-to-date with key industry trends and all the latest research and developments within the natural and organic healthy living, nutrition, self care and beauty sectors.

The show’s opening Keynote in Theatre 1 on Sunday 14 October features an overview of the ‘State of the Scandinavian Natural Market’ led by Diana Cowland, health and wellness analyst at global market research company Euromonitor. “One of the most pervasive health and wellness trends globally is consumers’ enduring quest to seek out naturally healthy products,” says Cowland. “Euromonitor International’s health and wellness data shows that in 2010, 40% of health and wellness-positioned products were marketed as naturally healthy.”

Natural Products Scandinavia is designed for buyers of natural products, vitamins, minerals, supplements, health foods, natural beauty products and organic foods, who can source from 1000’s of products, participate in any one of the fantastic show feature areas and talk face to face with 100’s of key natural and organic suppliers.

Natural Products Scandinavia will showcase the best choice of natural, organic, Fairtrade, free-from and eco-friendly products of over 150 leading exhibitors from across Scandinavia and the world. It is a fair easy to reach, since Malmö enjoys excellent connections within Scandinavia and the rest of the world. “Just a couple of kilometres from the iconic Öresund Bridge which links Denmark and Sweden, and just one stop and 10 minutes from Copenhagen International Airport by rail, it really couldn’t be more central for visitors, including those coming from far away”, said event manager Zoe Jackson-Cooper. For full details, visit