Peru and China signed an initial agreement in China in December that allows Peruvian products to be sold directly to Chinese consumers through e-commerce.

The deal enables Peruvian producers to set up stores on Chinese online retailer Tmall Global, the online retail site operated by Chinese e-commerce giant Alibaba, that connects Chinese online shoppers with overseas retailers.

The Peru-China agreement is expected to bring Peruvian exporters closer to Chinese consumers, and the value chain of Peruvian products will be fully developed, vice president of the Peruvian Association of Exporters Eduardo Amorrortu said at the signing ceremony.

An increasing number of Chinese consumers are shopping online. Peruvian producers will set up stores on Alibaba Group’s Tmall Global via a country shopfront, much like Tmall has created with Germany, Australia, the US, Korea, the Netherlands, Thailand and other nations.

Metro AG, one of the first German companies to enter the Chinese market, has made a deal with Alibaba’s Tmall website that will offer German and European food products to Chinese consumers. More than 100 coffee, chocolate, canned foods and dairy products will go on sale, and the companies aim to work together on future initiatives around data mining and speeding supply chains from Europe to China, Bloomberg said.

And Australia’s largest supermarket chain Woolworths has engaged China-based eCargo Holdings to build and manage a Woolworths storefront on Alibaba’s Tmall business-to-consumer online marketplace. ASX-listed eCargo will also coordinate Woolworths’ inventory, packing and distribution requirements, advise on brand entry strategy and undertake a wide-range of digital and social marketing activities for the retailer, according to Yahoo! 7 News.

However, US trade officials warned in December over Alibaba sites, saying that brand owners continue to complain that Alibaba’s online platforms, such as Taobao and more recently Tmall, are major sellers of counterfeit and fake goods.

In recent months, other popular global brands including Amazon and Macy’s and IGA’s Australian wholesaler Metcash have set up shop on online market platforms run by Alibaba and rival, to cater to China’s growing appetite for imported consumer products.