With visitor registration now open for this year’s Natural Food Show at Natural & Organic Products Europe, over a thousand retailers and buyers from across the world have already booked their free trade pass to the UK’s only dedicated natural and organic products event, which returns to London’s Olympia on 7-8 April, 2013, Kensington, London. Exhibition space was 90% sold three months out from the show opening.

Showcasing thousands of specialty food and drink brands– from established big brands such as Green & Black’s, James White Drinks, la BIO IDEA, and Community Foods, to a host of innovative new artisan suppliers in the Soil Association Organic Marketplace and Organic Trade Board Pavilion – the Natural Food Show annually provides professional food buyers with the widest choice of natural, organic, biodynamic, Fairtrade, eco- friendly, free-from and special diet products from suppliers all around the world.

The Natural Food Show’s ever-diverse cross-section of exhibitors – over a third of which are new to the event this year – reflects the astonishing growth of producers and suppliers within this sector over the last decade. A rising demand for more natural/ clean label products has been fuelled by consumers of all ages who have become increasingly interested in the provenance, sustainability and nutritional benefits of their food and drink. It’s a trend that’s set to continue, according to a recent Global Industry Outlook 2013 report (source: Leatherhead issues global food industry outlook for 2013, 18 December 2012) by UK-based independent research organisation Leatherhead Food Research. “Food is changing – today’s consumers are better informed and much more discerning about the products they consume,” says Carol Dunning, the new event manager of Natural & Organic Products Europe.

“Whether their purchases are driven by a lifestyle choice, their personal ethics or special diet requirements, they expect to see more choice available in their local stores and eateries, and from a health perspective they are often looking for natural and organic products that are designed to have more functional benefits too. And as the natural food movement transforms the way Europe eats, there are many lucrative opportunities out there for entrepreneurs that truly grasp this booming market,” says Dunning.

New features include the Natural Food Show’s first ever dedicated Raw Food Village. Plus, there’ll also be plenty of opportunity for buyers to refresh their international ranges, with new pavilions from Poland, Canada, Argentina and the USA; joining France, Italy, Malaysia, Indonesia and Australia. Whilst the show’s mainstays – The Fairtrade Trail, Vegetarian Trail, Free-from Trail, New Product Showcase, FoodLovers Approved pavilion, the Vegan Pavilion and The West Country Food & Drink Pavilion all return with an eclectic mix of real food delicacies and ingredients.

The Natural Food Show, taking place on 7-8 April 2013 at Olympia London, is part of Natural & Organic Products Europe, which also includes Natural Beauty & Spa, Natural Living and Health & Nutrition sections.