London UK, home of many international exhibitions including Natural & Organic Products Europe’s forthcoming b2b event April 17-18, has been particularly buoyant on the Wellness front, a sector that is now worth $3.4 trillion annually according to the 2014 Spa & Wellness Economy Monitor.

Three recent major tourism exhibitions in London highlighted how Wellness is not only attracting an increasing number of devotees but also helping to boost hotel profits on an international scale.

The World Travel Market, held from November 2 to 5, launched for the first time a Wellness Lounge, sponsored by Spafinder Wellness 365, that hosted 25 wellness businesses where exhibitors were able to network with buyers. WTM’s senior director Simon Press said the Wellness sector continues to expand annually “as our lives get busier and more stressful, and more people are increasingly concerned about hosting their physical and mental wellness during their leisure time. Wellness has moved quickly from a travel industry niche into the mainstream.”

The Luxury Travel Fair, presented by Conde Nast Traveller magazine from November 5 to 8, continued the wellness theme. The Six Senses Resorts and Spa of Thailand, which owns 25 hotels worldwide and also provides spa facilities to eight other hotels, offered visitors a complimentary “taster treatment” with a “high-tech, high-touch approach”. Account director Michael Vance of the company’s UK office said more hotels realize how spa facilities of various kinds can “help boost profits.”

Neel (correct) Neelakantan, general manager of Kumarakom Lake Resorts of Kerala, southern India confirmed this statement. “Our spa facilities, owned and run by ourselves, accounts for seven per cent of our total revenue,” he said. “Around fifty percent of our clients are regular users.” The spa employs two qualified Ayurvedic doctors who deal with everything from stress to weight problems; assisted by 20 experienced massage experts. “Our clients come from all over Europe and the United States between October and March each year when the climate here is very pleasant,” he said. “From May to September we cater mostly for domestic tourists.”

Earlier, the Independent Hotel Show, on October 20-21, staged seven Wellness seminars, aimed at luxury and boutique hotel clients.