Holy Crap, the most successful Canadian cereal brand that positioned chia seeds in the market, is expanding its line with its new Holy Crap Chocolate Bar.

The Holy Crap’s signature fruit mix of dried cranberries, raisins, and apple bits, and a touch of cinnamon is mixed by hand into 64% premium Dark Chocolate. Each exquisite 80 gr. square bar is crusted on one side with Holy Crap cereal’s seed mixture of chia, buckwheat, and hulled hemp seeds. The recipe includes sugar, sunflower oil, soy lecithin and natural vanilla extract.

The company teamed up with chocolatier Amber Stoby of La Petite Souris, also based in British Columbia. Entering the chocolate segment, Holy Crap plans to expand the line adding flavours as – Blueberry Chocolate bar. The line includes Holy Crap, Skinny B, and Holy Crap Plus Gluten Free Oats.

Holy Crap is the smart chia cereal brand started by Corin and Brian Mullins when they retired in 2008. The simple but delicious blend of nutritious ingredients, the catchy name and the charm of the Holy Crap team rapidly gained attention.

The brand received national visibility when featured in Dragon’s Den, Canada’s popular TV program similar to Shark’s Tank in the US. The Holy Crap has been the Dragons’ Den biggest success story and will appear again on CBC’s Dragons’ Den Second Chance special on January 6, 2016.

“We’re thrilled to be back in the Den,” said Corin Mullins, CEO. “It has been five years since we first appeared on Dragon’s Den. Over 2500 retail stores offer Holy Crap across Canada. In the US, it is also available online via Amazon.

“We know the cereal works everywhere after being sent to the International Space Station on Expedition 35 with Commander Hatfield,” said says co-founder Brian Mullins. “With sales in the EU and Africa Corin and I felt that we needed to give the Dragons and us a second chance opportunity to take this success story to the next stage of growth.”

The plant-based ingredients selected for Holy Crap are safe for people with food allergies. The nutrient dense cereal is certified organic, gluten-free, and non-GMO Project Verified. It’s vegan, high in fiber and protein, and is packed with Omegas-3s.