The latest Bio-Beurs Dutch Organic Trade Fair returned to Ijsselhallen in Zwolle, Netherlands on January 17-18, 2018. The Netherlands is already a key player when it comes to the importation and exportation of organic products all over the globe, but with the organic market booming almost everywhere, there is always room for growth. That's the kind of vision for the future Bio-Beurs is striving for in 2018 and beyond.
Bio-Beurs was born when Libema (www.libema.nl) and Bionext decided to work together for the benefit of the Dutch organic marketplace. Bionext is the chain organization on organic agriculture in the Netherlands while Libema provided the venue for what has become Bio-Beurs. Since then, their influence has spread far beyond the Dutch borders as Bio-Beurs just celebrated its fourth annual edition. According to Paulien Veerman, in the early years of the event, the focus was primarily on organic trade within the Netherlands, but as Bio-Beurs plans for the future, the focus will be to add more exhibitors and visitors from abroad. Out of the 350 exhibitors, the fair hosted in 2017, about 15 percent were from outside the Netherlands. For the 2018 event, the floor was practically sold out at the end of December 2017.
The Bio-Beurs selection process for exhibitors at this B2B event puts an emphasis on integrity, only allowing certified organic products at the fair. When it comes to beauty, wellness or health products, the fair has a section called Pureness, for private label products. If the organizers have any doubts about a line, they always check the company out before approving the selection.
Bio-Beurs is a useful venue to enter the Dutch organic market, offering an excellent opportunity to meet distribution agents who know all the main players, other suppliers, restaurateurs as well as caterers, research institutions, and government agencies. Whether you offer top organic ingredients, formulations, or consumer goods ready for retail, exhibitors will find valuable leads at Bio-Beurs.
Many people may wonder why the event is held in January, just one month before BIOFACH, the leading international fair for organic trade. “It is important to understand organic farmers are busy from March to May, as well as during harvest season in September and October,” says Ms. Veerman. Since organic farmers are apparently some of the most critical players in the industry, January is the best time of year for them to visit or exhibit at the fair. Plus, many of the local Dutch producers with small product quantities only visit Bio-Beurs, giving you a chance to discover organic lines and projects you have never seen at BIOFACH.
Bio-Beurs also offers informational workshops that will help attendees discover new concepts, catch a glimpse of the future of organics and stay informed on industry news or current events. Some of the workshops are in Dutch, but there are also presentations available in English.
This year on January 17-18 the 5th Organic Processing Conference (OPC) organized by IFOAM EU and Bionext to discuss digital opportunities for organic processors was held at only a 7-minute walk from Bio-Beurs. Interested in learning more about the Dutch organic sector in an intimate atmosphere? The Bio-Beurs Organic Trade Fair is the perfect opportunity to visit or set up an exhibit. Looking past 2018, Bio-Beurs plans to offer more workshops in other languages than Dutch in an effort to attract more visitors from abroad. Visit www.bio-beurs.nl for more information.