Alnatura is to open its 100th store in Berlin in March 2016, following the opening of the new 675sqm Göttingen Alnatura Super Natur Markt in the first week of December. In the last fiscal year, ten new Alnatura markets were opened.
Despite changing conditions Alnatura has continued its growth path, expanded its distribution network through deals with new and existing trading partners such as Edeka and Migros and continues to grow faster than the organic market, which recorded 2014 total growth of 5%.
Alnatura, Germany’s largest specialist organic retailer, generated a turnover of 760 million euros, an increase of 10% on the previous year, for the fiscal year 2014-15 ending September 30, 2015.
The past fiscal year was marked by the expansion of the distribution network for the Alnatura range. Last summer was the introduction of numerous Alnatura products through four new trading partners in Austria: Billa, Merkur, Mpreis and Sutterlüty, which brings an increase in the number of outlets in Austria by almost 1,400 to 1,760.
Also in Germany, due to the new distribution partnership with Edeka, customers can obtain the Alnatura brand range in around 2,000 Edeka markets and their local suppliers.
Another new trading partner is the coop eG based in Kiel, with around 200 Sky-markets in Northern Germany. Alnatura offer. The number of outlets for the Alnatura brand range has now doubled to 7,500 at home and elsewhere.
“With our new trading partners in Germany and abroad as well as the new online offerings we can bring the Alnatura brand even closer to our customers. The growing demand thus enables a secure future prospect for our organic farmers and manufacturers partners,” said Götz Rehn, founder and managing director of Alnatura.
Through the very positive cooperation developed since 2012 with Migros, the largest retail company in Switzerland, new openings will add to the current six Alnatura organic supermarkets, the retailer said.
Another milestone is the successful introduction of Alnatura range in 30 Migros markets in western Switzerland last summer, bringing the total number of Alnatura shops at Migros to nearly 250. And 300 products are available at LeShop, the online store at Migros.