The Government of Bolivia put forward a proposal at the 37th session of the UN Food and Agriculture Organization that 2013 be declared the International Year of Quinoa. If endorsed, the Director General of FAO would request the Secretary- General of the United Nations to invite the General Assembly to declare 2013 as International Year of Quinoa.

Quinoa is considered by FAO and NASA a perfect super food that could satisfy the nutritional needs of a growing population. There are over 1800 eco-types of quinoa, allowing this healthy food to be grown under different conditions, although it is the quinoa growing in its native Andean highlands the grain with the best yields so far. Still, there are currently several attempts to grow quinoa in different countries and all continents. Seeking Protected Designation of Origin (PDO) for quinoa from the Andean highlands, and clear identification of the ecotypes that grow in each region such as Royal quinoa in the Salt flats of Uyuni in Bolivia or the red quinoa from Cabana, Peru would ensure that only products genuinely originating in each native region are allowed in commerce identified as such.

Legislation similar to the one that came to force in Europe in 1992 to protect the reputation of well known regional foods, promote rural and agricultural activity, help producers obtain a premium price for their authentic products, and eliminate the unfair competition and misleading of consumers by non-genuine products would be important for all South American quinoa producers. A forum of Latin American quinoa producers, exporters, importers and distributors to discuss these issues is being considered as part of the program during Expoalimentaria Peru in 2012.