Unemployment rates have been on the rise around the world, and the financial crisis at its peak in strong countries like the United States and the United Kingdom. This uncertainty anticipated a gloomy economy and a tough business environment for 2009. The good news is that by the end of the first trimester, the organic and natural sectors continue showing strong performance, although not at the same growth rate as in previous years.

Organic consumers are well informed, committed and have a firm idea of their purchasing priorities. In the US and Europe the industry reports steady sales of organic fruits, vegetables, dairy products, grains, bread and meat. In Germany market research firm Nielsen Co. conducted a survey of 9,000 households this past February, 54 percent of the respondents said that they may have to adjust and give up a few things due to the economic crisis, but their lifestyle will not change much. 29 percent stated that the crisis will not affect their lifestyle and purchasing decisions.