The third edition of Expoalimentaria celebrated Sep 28-30 in Lima, Peru consolidated the fair as a leading stage for international trade in the food & beverages sectors in the region. Increased awareness of the diversity offered by Peruvian gastronomy, its unique ingredients and flavours, attracted 1715 foreign buyers from 37 countries and 27, 273 local visitors, to the stands of 521 exhibitors.
The attractive, informative displays and layout of the section PeruNatura stood ou. They hosted a well selected sample of suppliers of exotic and native superfoods such as amaranth, kiwicha, yacon, sacha inchi, maca and purple corn, native potatoes, herbs and infusions. It was a great opportunity for trading firms like Multiple Organics from the USA and Kadac from Australia to meet with Bolivian, Ecuadorian and Peruvian suppliers of quinoa, cacao and chocolate and to discover new lines with unique flavours and textures. “I am impressed with the number of local and foreign buyers met at our stand”, said Violeta Vergara of Agroindustrias Huayllacan, producers of fresh and dehydrated fruits, marmalade, syrups and wines under the brand Wayu. It also was a busy fair for Francesco Conchari of Tierra del Monte, suppliers of the pink salt of Maras (Cusco) in different applications, including an innovative flat and smooth board made entirely of pink salt to grill and cook meats, and the Ecuadorian Pacari Chocolate his company distributes in Peru.“I did not expect a fair of this size and so well attended”, said Mark Pickard of Canadian firm Infraready Products, developers of cereal mixes for the large food industry in North America. “The business match is one of the main features at Expoalimentaria”, said Julio Gutierrez of Peruvian Heritage, suppliers of functional foods like maca, caigua and cat’s claw. “Interesting to see the Convention for Organic Products was also open to University and high school students”, noted Diego Garcia of French oil processing firm Brochenin and trader of organic bananas. Garcia offered an update on the European market for organic products. The growing success of Expoalimentaria is the result of a coordinated team effort between the private and public sectors. The event was organized by the Peruvian Export Promotion Association (ADEX) with the support of the Export Promotion Agency Promperu, the Peruvian Ministry of Foreign Affairs, the Ministry of Agriculture, with the sponsorship of Scotiabank and the contribution of international cooperation agencies such as Sippo, TFO Canada and the Organisation of American States (OAS). ADEX estimates Expoalimentaria generated US$ 471.7 million in future business, a 583 percent increase from the US$ 69.1 million generated in the 2010 edition. Expoalimentaria 2012 will take place September 19-21.