The iidea Company, pioneer and industry leader for over 20 years in the development of agave syrup is launching a complete new line of flavored organic agave syrups this year. The new product range is presented in different brix options and densities and can be delivered for industrial or retail use.

The new specialty flavors include: Hazelnut, Cinnamon, Caramel, Chocolate, Maple, Vanilla, Bee Honey and Grenadine (which is made from pomegranates); berries flavors Cranberry, Strawberry, Raspberry, Blackberry and Cherry; and citric flavors Lemon and Orange.
“We have developed these flavors to be delivered in the 75 or 60 brix range and are able to develop any specialty flavor to fill specific market needs”.

Its specialty product range is ideal for mix logy and cocktails, soft drinks, water & coffee enhancers and coffee shops. This application will place the organic agave syrup in new and growing markets for organic beverages and low calorie sweeteners.

iidea has also introduced its unique organic sweet agave powder Switter, which has been well received in Europe and the Americas. It is a low calorie natural sweetener that performs well in beverages, baked goods, dairy products, cereals and nutritional bars, sauces, jams and candies.

To fulfill the growing demand for its products in the Asian market iidea Group has announced the upcoming opening of its Hong Kong office. “We intend to get closer to our clients and distributors in China, Japan, Singapore, Korea and several other countries in the region”, says Mr. García de Quevedo.

iidea also operates an office in California to serve its North American clients. Naturel WC, its sister firm in the Netherlands, looks after the EU accounts. Besides agave syrup, inulin and tequila, the company has embarked on the development of a line of organic textiles under the name Fabriziano Agave Blue, derived from the fibers of the agave plant. Sustainable use of this by-product will reduce waste at the agave processing plant and offer unique eco-friendly products that will be sought by existing and new customers. “Our continuous sense of innovation leads us to develop new products derived from the agave syrup, and maintains our core business in bringing the world the best organic agave syrup from Mexico”, says Mr. García de Quevedo.