WALA, the manufacturer of Dr. Hauschka Skin Care in Germany, spoke to Organic & Wellness News about cosmetic trends, the new EU regulations and its commitment to sustainability for over 75 years.

OWN: What do you see as major trends for the EU and global cosmetics market?

Dr. Hauschka: There is a growing demand for natural and organic cosmetics products all over the world and very strong growth in markets such as France, Eastern Europe, Brazil and Asia.

OWN: What do you believe are the consumer’s main concerns, using products that are free of chemicals, GMO, nanotechnology, ingredients that cause skin allergies, and committed to sustainability and environmental issues?

Dr. Hauschka: The main benefit for many people is that the products do not contain any synthetic preservatives or mineral oil. Wherever possible, consumers want products to contain no paraben, paraffin or PEG. Naturally, the rising number of allergies and intolerances is an important factor for many people, as are sustainability aspects such as environmental protection. Dr.Hauschka Skin Care products have always been free from synthetic fragrances and preservatives.

OWN: What is your most popular product range and your most recent product range to launch?

Dr .Hauschka: Our own-brand products sold by large retail chains are strong growth drivers. We are best known for our face care products and our unique oil-free night care concept; strengthening the skin’s natural functions with plant extracts rather than replacing them with external isolated substances; products geared towards changing conditions of the skin rather than skin types. Our high-quality body care products and decorative cosmetics, a complete product range since 1999, with a new look twice a year, are very well known and in demand.

OWN: Which are your strongest export markets?

Dr. Hauschka: Benelux, France and the USA.

OWN: How will the new EU regulations impact on costs and sales, including labeling changes and export markets?

Dr. Hauschka: The European Cosmetics Regulation No. 1223/2009 (KVO) has especially strict requirements when it comes to safety ratings for cosmetics. Dr.Hauschka began early on to implement these requirements. However, this new regulation did not bring about any far-reaching changes in the way our cosmetic products are labeled.