A Spanish version of “The Little Green Book of Food Traceability” released by Brazilian firm Paripassu in Portuguese and English in 2010 is now available in Spanish. Presented in simple and straightforward language, the book shows the value of food traceability from farm to fork, the role of all actors in the food supply chain and the potential of traceability to change and improve through transparency and collaboration.
"One of the most common topics covered in the media today is transparency, and traceability is a way to bring transparency to the food chain”, said Thomas Mr. Eckschmidt one of the founders of PariPassu. The company focuses on a methodology of food chain development through a traceability system, quality control, field management, packing and other solutions connected to traceability. “The power of telling your story first, instead of justifying third party allegation is priceless, for your product, your brand and your business – and traceability can help you”.
According to Andreza Araujo, Sustainability Manager for PepsiCo Foods South America, Caribbean and Central America, who wrote the book’s foreword “Traceability brings a new dimension to sustainability. It allows the company to monitor key aspects of the sustainable development of its food chain”. This is clearly a new way of doing business as most of the famous brands in the market have been pressured by Non Profit Organizations to take responsibility of what their suppliers’ practices are and their supplier’s supplier do. “Take a recent case with Victoria Secret”, said Mr. Eckschmidt . “This company was accused of using child labor for harvesting cotton in Asia. A four step upstream in their supply chain”. The Paripassu farm-to -ork traceability system is already being implemented in different food sectors such as sea food, produce, processed food and honey, both conventional and organic certified. Paripassu’s client range includes exporters, cooperatives, distributors, food processors and government organizations.