Euromonitor International announced in October that the new health and wellness market research now covers 54 countries, each with over 400 health and wellness categories. The new research offers access to some of the fastest growing markets including Latin America, Africa and the Middle East.

Ewa Hudson, Global Head of Health and Wellness Market Research for Euromonitor explains: “We are expanding our research to countries that have a growing interest in health and wellness products. The recent changes in regulation in Latin America or the booming ready-to-drink green tea market in Asia clearly show that consumers are increasingly seeking to be healthier. We want to capture the emerging trends in global healthy eating. The newly researched markets include Malaysia, Philippines, Singapore and Vietnam in Asia-Pacific; New Zealand in Australasia, Bulgaria, Romania, Slovakia and Ukraine in eastern Europe; Turkey and Portugal in Western Europe; Argentina, Chile, Colombia, Venezuela and Peru; and in Egypt, Israel, Morocco, Saudi Arabia, South Africa and the UAE in the Middle East and Africa. Here are a few of the findings: “The average Peruvian drinks 5 liters of sports drinks per year, the highest per capita consumption in Latin America”; “in Chile retail value share of digestive health continues to rise to reach 22% of fortified/ functional packaged food”; “in Argentina natural mineral bottled water is one of the fastest growing categories in soft drinks”; meanwhile “in Slovakia fortified/functional beverages sales are led by bottled water, accounting for over 40% of value sales in 2012”; “in Singapore naturally healthy high fiber bread makes up 56% of total health and wellness bread in 2012.

Euromonitor International is a leading provider for global business intelligence and strategic market analysis headquartered in London, with regional offices in different parts of the world. The firm has 40 years of experience publishing international market reports, business reference books and online databases on consumer markets and a current network of over 800 analysts worldwide.