The international organic beauty trade fair VIVANESS celebrated its 10th anniversary with a spectacular performance: 245 exhibitors from 33 countries, a 20% increase compared to 2015. The number of international exhibitors rose sharply, growing 20.8% to 162 companies (2015: 134 companies) while the German beauty brands increased their presence by 18.5% to reach a total of 83 exhibitors.
The largest foreign presence was France with 39 exhibitors, followed by Italy with 36 brands and Spain with 11 companies. Net exhibition space reached 5.502 m2 (+7.5%) while the special show area – including the Breeze show floor dedicated to niche brands and first-time exhibitors – grew 34% to 1.448 m2 this year. A total of 48.000 visitors attended VIVANESS and its companion trade fair BIOFACH.
And there was plenty to see at Europe’s biggest organic C&T trade show. The major German brands like Dr. Hauschka, Weleda, Lavera, Primavera, Bioturm, Luvos, Speick, Santaverde and Calendula Nativ were displaying their latest product launches. The main European certifiers were also present. NaTrue and Cosmos recently became official sponsors of VIVANESS, and both associations were present with joint exhibition stands.
For the first time, VIVANESS also featured a special pavilion for young German labels, including exhibitors such as hyaluronic acid brand Yverum (recipient of the 2016 New product Awards for their new Eye & Lip Serum); Body oil brand Mahlenbrey premiered at VIVANESS three years ago, and Denttabs, a company from Berlin, which specializes in chewable toothpaste tablets.
France showcased its brands in several areas across Hall 7A. The Sud du France regional pavilion was present again this year, featuring smaller niche beauty brands such as skin care firm Ylaé from Montpellier and anti-ageing brand Alorée.
However, the French exhibitors also included the bigger names on the market: organic manufacturer Léa Nature was present with its Eau Thermale Jonzac and So’Bio Etic brands, as were aromatherapy brand Florame, teenage beauty brand Lady Green and skin and body care brand Acorelle.
Amongst the companies from Italy was cosmetics manufacturer Bioearth, a returning VIVANESS exhibitor, that introduced its new Day by Day range of tea tree cosmetics for acne-prone skin. Veg-Up Also from Italy, is a new vegan colour cosmetics range, the Veg-Up with products presented in recyclable cardboard packaging. The line includes duo eyeshadows, BB creams, compact powder and blush, lip-glosses and lipsticks.
PuraVida Bio, a specialist in organic cosmetics made with fermented ingredients, was a first-time exhibitor. The company currently offers 12 SKUs of skin and body care certified by ICEA. And from Le Marche region of Italy, Mille Ulivi presented 11 skin care products based on locally harvested olive oil in beautiful refillable containers made with wood of the olive tree.
Besides the significantly increased presence of organic beauty from the Mediterranean countries, the Baltics were also well represented at VIVANESS. This year, two Lithuanian beauty firms made their first appearance at the fair: You & Oil with a skin care line and mineral cosmetics brand Uoga Uoga. Latvia’s Kivvi Cosmetics and Dabba, which have become popular in Germany since their first VIVANESS appearances in 2013 and 2014 respectively, returned this year to larger exhibition stands.
Regular VIVANESS exhibitors from Bulgaria were Alteya Organics with its rose oil line, and Zoya goes Pretty showing a body care line. This year, the Bulgarian contingent was joined by a new beauty brand: Wooden Spoon, founded in late 2015 with body butters, body oils and balms. Wooden Spoon’s slogan is “eatable cosmetics,” since its products base is of edible ingredients such as shea butter and cocoa butter. Russian organic brand Natura Siberica had again one of the largest stands at the show.
Asia was represented with two brands from Thailand Znya Organics from Bangkok and Taiwan’s first certified organic beauty brand, Naveen (Evergoods).
The new “Vivaness on Stage” area was located in the middle of Hall 7A and hosted a varied program of exhibitor presentations, workshops and lectures while the Vivaness Congress took place in an adjoining area at the side of the hall. And of course, the Novelties exhibition area returned again this year giving exhibitors the opportunity to nominate their new products and trade show visitors the chance to vote for their Favourite New Product Award.
The next VIVANESS edition will take place from 15th to 18th February 2017, running again parallel to BIOFACH.