Ecuador-based snack food company Terrafertil Nature's Heart, the largest natural food brand in Latin America and fastest growing natural brand in the UK, has added leading US superfood brand Essential Living Foods to its product roster and rapid company geographic expansion, according to PRLog in late February. In its first foray into the US market, the Terrafertil Group has acquired the assets of Los Angeles, CA, based organic and vegan superfood brand Essential Living Foods, a pioneering company in the organic, sustainably sourced, superfood category.
By acquiring Essential Living Foods, Terrafertil will enter the US market for the first time, expanding upon the success of its business in Latin America and the UK. The acquisition instantly brought Terrafertil an innovative line of premium superfood driven, organic, non-GMO, gluten free and vegan snack mixes, smoothie blends and supplements to its wide portfolio of natural food products.
With US distribution in Whole Foods Market, Costco and leading natural supermarkets, Essential Living Foods is poised for continued rapid growth. By joining Terrafertil, Essential Living Foods will be able to leverage a more robust supply chain — sourcing from the source for its product line — while deepening its social impact on small farming communities around the world.
Five entrepreneur friends founded Terrafertil as a start-up in 2005 and they remain in full ownership of this young and thriving company. In 2013, Terrafertil acquired the Nature's Heart brand of USDA Certified Organic, rice, almond and soy beverages in 964ml aseptic packs. Today, Terrafertil Nature's Heart is the largest natural brand in Latin America (Euromonitor International ranks Nature's Heart as the No.1 trail mix brand in Mexico) and one of the fastest growing superfood brands in the UK. Nature's Heart has distribution in 22 countries and is the largest global producer of dried super fruit Goldenberries, with over 90 percent of global production. The acquisition of Essential Living Foods by Terrafertil continues a string of similar transactions in recent years, such as White Wave purchasing Vega for an estimated US$550 million in 2015. "We are thrilled to welcome Essential Living Foods to the Terrafertil family and to our portfolio of brands and businesses around the world," said the Bermeo Brothers: Raul, David, and Daniel, managing directors of Terrafertil Group.
"We have great respect for Essential Living Foods, with whom we share many common values and a strong commitment to sustainably sourced natural superfoods. Together, we will be able to further the philosophy of 'Food as Medicine' and 'Superfoods from the Source', and provide even greater value and higher quality products to people committed to transforming their health around the world, while helping small farmers and driving a greater social impact."