Will 2015 be gluten-free? Is Paleo out? Are we eating carbs yet? Is kale still the Queen of Greens or will nuts, seeds or cauliflower take the throne? The annual ‘What’s Trending in Nutrition’ Survey from Pollock Communications and Today’s Dietitian highlights what’s forecasted to be in – and what’s out – when it comes to nutrition and healthy eating in 2015.
More than 500 registered dietitians were surveyed about what they expect this year. Kale and coconut are still trendy choices, while seeds and nuts have taken over as the top two superfoods for 2015. Other foods expected to make frequent appearances on consumers’ plates include ancient grains, Greek yogurt and avocado. Nutrition experts say that consumers still look to wheat or gluten-free eating, while low-fat diets have fizzled. And GMO-free, along with locally grown food and high quality proteins are still at the top of the list. In the beverages section green tea gets high marks with 35% of dieticians selecting it as the drink of choice for its myriad health benefits.
Half of dieticians agree that ancient grains, like amaranth, quinoa, spelt and freekah, will be a top trend in 2015.
The survey revealed that 70% of dieticians believe consumers will be more interested in nutrition and weight loss in 2015 than they were in 2014. Dieticians also noted that we will see “clean eating” as well as the Paleo diet, as popular eating trends. Consumers gauge their health and weight by comparing themselves to friends and family, say 35% of dietitians, while 30% say that consumers use people in magazines or on television as their basis for health and weight comparisons. Many nutrition experts (42%) agree that consumers are getting their health and nutrition information from blogs and websites. Thirty-eight percent also agree that consumers receive the most misinformation from blogs and websites, and they predict that there will be more nutrition misinformation available in 2015.
According to the experts, consumers are looking for more eco-labels in 2015, with 69% of experts saying that GMO-free labels are most important to their clients, along with gluten-free, clean eating/clean ingredient list and organic certified.
What registered dieticians say is trending this year will affect consumer-purchasing decisions, influence food manufacturers and determine what will be on the supermarket shelves. Important to note that shoppers buy foods that also satisfy three basic needs: convenience, taste and price.