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Effective advertising should include multiple sensory attributes of the product

Time to start showcasing the texture of your food, the pop of the can as it opens, and its attractive appearance, according to “The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste”, recently published in the Journal of Consumer Research.

October 4, 2009 | Read the story »

French retailer Auchan expands sustainable lines

French retailer Groupe Auchan has a strong commitment to sustainable development and promoting environmentally-friendly consumption.

October 4, 2009 | Read the story »

First supermarket chain to introduce organics in Brazil

Pão de Açúcar, part of the Companhia Brasileira de Distribuição, celebrates its 61st anniversary this September as the most successful food retailer in Brazil.

October 4, 2009 | Read the story »

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