At BioFach Congress: Sophisticated consumers demand more
Posted - February 27, 2010
At BioFach Congress: Sophisticated consumers demand more
By Warren Beaumont
A major market trend is that consumers are becoming more sophisticated. Originally, consumers were buying organic food for health reasons and ecological reasons. However, consumers today are becoming better informed. They still care about the environment and today, climate change has made the environment more important. They are also concerned about the chemicals in products and are buying more natural products that are
Germany still leads the pack
Posted - January 30, 2010
Germany still leads the pack
Based on a report produced by Dr. Klaus-Juergen Holstein, Ein Herz fuer BIO magazine
Germany still represents the biggest organic market in Europe, with potential for growth, followed by France and Great Britain. Organic sales account for 6.5% of the total food sales in Germany, 3.4% in France and 2.2% in Great Britain.
Compared to the other two countries, the German food market is generally low-priced, including organic food. The German organic sales concentrate mainly on fruit and vegetables, supplements and wellness food from rice cakes to vegetarian spread, and on dairy products.
Regarding channels of distribution, at the end of the 1990s small specialist shops dominated with over 40% of organic sales. Today, the 2000 specialist shops account for only 23% of total sales. Supermarket chains with around 40,000 outlets account for 35 %, and 19% of sales go through discount-markets, which with 10,000 retail shops account to 40% of total food sales.
Specialist shops do not have a well developed structure yet.There are only two large chains , Alnatura and Denn
Organics UK plans 1.8 million campaign to boost organic sector
Posted - January 15, 2010
Organics UK plans 1.8 million campaign to boost organic sector
By O.W.N. News Network
Organics UK is planning a 1.8 million pounds campaign over three years to promote organic food and farming and to encourage consumption of organic products with a major campaign launch in October 2010. Organic UK reached its initial target of 250,000 pounds funding per year in late 2009, and as of January 2010, had raised almost 300,000 pounds that is being matched with EU funding.
Campaign objectives are to increase the frequency of purchasing by communicating the benefits and values of organic food and reverse the 2009 decline in sales. The campaign will inform consumers about why they should buy organic products - how to identify organic products, what organic standards say and what the benefits of organic food production are.
The British organic campaign came about after Sustain, the alliance for better food and farming, agreed at the end of 2008 to take on the role of
Mintel CPG Trend Predictions for 2010
Posted - January 5, 2010
Mintel CPG Trend Predictions for 2010
By O.W.N. news network
The trend experts at Mintel GNPD released their 2010 global Consumer Packaged Goods (CPG) predictions saying this year
France
Posted - July 23, 2009
