Pasta Profits
Posted - November 1, 2008
Alb-Gold : Inspiring noodles
By John Coghlan – as printed in O.W.N. Fall 2008
How can you succeed with noodles? In 1977, each day, Alb-Gold produced about 110 pounds of Spatzle – traditional German noodles. Today the company produces, each day, a thousand times that much. A European leader in the tough high-quality noodle market, now it’s time for Alb-Gold to increase its market share also in the United States. In Amana, Iowa, where one hundred fifty years before inspired German-Protestant mystics built their communities, Alb-Gold is opening a plant in a joint venture with successful German beverage manufacturer Bionade. Alb-Gold will build the 50 million US dollar factory following the highest environmental standards. Connecting the Alb-Gold plant with the Bionade bottling plant, will be an information and nutrition center open to the public, a similar successful concept of Alb-Gold at its main plant in Germany.
Egg Crisis, Sunny-side Up
The story begins with Klaus Freidler’s father who had established a chicken farm in 1968. Freidler, Alb-Gold’s CEO, remembers the farm as it was forty years ago:“The egg market was in a big crisis. Prices went down and we had lots of problems selling our eggs for good money.” But one day when visiting a local fair, Freidler turned the egg crisis sunny-side up – into opportunity. An exhibitor was showing onlookers how to make good noodles with a noodle machine. What hit Freidler was how many eggs went into the dough. “That was the answer to our problems. We had tons of eggs, why not produce high quality egg-noodles? I bought the machine the same day.” Alb-Gold hatched.
Creativity and Ecology
Alb-Gold became “bio“. To be even more eco-friendly, Alb-Gold has also used advanced technology to decrease its environmental footprint and reduce the use of natural resources, including solar panels installed on the processing plant. Lost heat from pasta-dryers now heats administrative buildings. But Freidler was too creative to stick to traditional spinach and tomato Spatzle. Alb -Gold moved to making ginger, herbal and other exotic noodles The menu at Alb-Gold’s on-site restaurant “Sonne” (which means the sun, also the firm’s logo) and the cooking studio include lemon, chocolate and gingerbread Spatzle for desserts.
Freidler showed how Alb-Gold added eco-consciousness to the company’s ethos. Alb-Gold stipulates that its spelt farmers must put flower strips around their fields. “For most of our organic products, we use cardboard boxes. There is no extra plastic bag for the noodles,” says Friedler. “We think this is one of the best ways to pack the noodles and to avoid plastic in the landfills.” Then Alb-Gold further committed itself to quality and went organic. It started offering organic pasta in the early 1990s. Today 25% of the firm’s noodles are certified organic. The premium specialties, the ecological and organic and last but not lesast exotic tastes and forms have lead Alb-Gold to success.
Noodle-Beverage Fusion
Then, in 2004, at a mountainbike-event sponsored by Alb-Gold, Freidler showed his creativity yet again: he met Peter Kowalsky, managing director of the German well-known organic beverage company, Bionade. Both were committed to regional values, high food quality and sustainable development. From this and further opportunities to share values and visions came the idea of opening joint plants in Iowa.
Alb-Gold’s success also comes from connecting direct consumers with the roots of the food they taste.Each year, the plant hosts over 350,000 visitors. They see how the noodles are produced; try them at the restaurant; learn some recipes at the cooking studio; walk through the herb garden to learn about the local herbs used in Alb-Gold noodles; shop at the store that features many regional foods and hand-made products from local artesans; visit the stalls where companies offer food samples; and attend the many cultural and sports events the company supports each year – a host of activities to inspire.
Alb-Gold produces 15% of its noodles for export, most going to the United States and Canada. In 2010, when the new plant in Iowa opens, US sales will doubtlessly go up.
But success aside, Freidler wants Alb-Gold to avoid the big mass supermarkets, where price, not quality or health, comes first. The company will continue to sell through the gourmet channels, to natural health stores, specialty food shops and will also provide its line to the food service segment. To meet distributors who share their views Alb-Gold will exhibit along with Bionade at fairs like Expo West, All Things Organic and the Fancy Food Expo in NY. This fall they will also be present at Biofach America, parallel event to Expo East in Boston. A good showing for a remarkable year and company: Alb-Gold is celebrating its fortieth year – contact them and earn a 40th anniversary-discount.
Canadian Organics Grow
Posted - May 1, 2008
Canadian Organics Growing
By O.W.N. News Network - as printed in O.W.N. Summer 2008
Canada had 60 percent more organic farms in 2006 compared to 2001, the federal agency Statistics Canada announced recently. This represented about 3,500 farms who reported producing certified organic products, versus about 2,200 five years earlier.
Grain and hay crops were the most common, mainly for export. Various produce (combined as one category) formed the second most common Canadian organic crop.
Plenty of farms claimed to be producing via organic methods, but without certification - almost 12,000, mostly meat producers. Another 640 farms reported they were in transition to certified status.
Mandatory national organic standards still do not exist in Canada, a significant obstacle for organic producers. Voluntary standards have existed since 1999; various provincial and private standards that interpret these in slightly different ways exist. A single federal standard is to come into force in December 2008, at which point certification bodies will have to be accredited by the federal Canadian Food Inspection Agency.
Such a standard could provide a necessary boost to organics marketing. Despite the growth in farms, Canadian shoppers’ 2006 organic purchases remained less than 1% of the approximately $50 billion they spent in grocery stores in 2006.
Mandatory Labelling
Mandatory labelling about the fruit, vegetable, added sugar and whole grain content of processed foods is not an idea that Canada will support, at least not in its current form, according to Canadian authorities.
The topic is on the agenda at the late April meeting (in Ottawa, Canada’s capital) of the Codex Committee on Food Labelling, a body that works globally to implement the World Health Organization’s food standards.
The Canadian delegation, led by the federal Canadian Food Inspection Agency, presented Canada’s draft position on the Quantitative Declaration of Ingredients in pre-packaged foods in early April. It indicated Canada would not support a WHO amendment that asks national governments to require labels to list processed foods’ content of ingredients like fruits and whole grains.
By contrast, the Canadian group’s position read, packaging need only include such information where the company’s product pitch emphasizes or describes one or more such ingredients. Such logic does not bode well for genetically-modified organism labelling either. Right to Know Legislation just introduced in British Columbia would require all GMO foods and toxic and cancer causing ingredients to be labelled, but if healthy ingredient labelling is not supported by Canadian authorities, how likely is this to receive the required support?
Canadian Wheat Board
Posted - September 1, 2007
Canadian Wheat Board Boosting Organics
O.W.N. News Network - as printed in O.W.N. Fall 2007
The Organic Trade Association (OTA) has learned that the Canadian Wheat Board (CWB) is implementing a major policy change on organic wheat sales that will lower marketing costs for organic growers. A new program, the Organic Fixed Spread Contract (OFSC), is expected to lower fees to about $0.05 to $0.15 per bushel, compared to pricing in the previous system that could reach over $1.00 per bushel. CWB will also increase resources for organic marketing, with additional staff and development of a cash-buying program. See the OTA press release at www.ota.com.
Quinoa Beverage
Posted - September 1, 2007
First Quinoa Drink on the Market:
“I was tired of all the high caffeine energy drinks”
By Sebastian Velásquez - as printed in O.W.N. Fall 2007
Nowadays, it is possible to find a processed product made of quinoa, which fits perfectly in the mass markets: Quinoa Gold. A canned beverage that comes with all the nutritious characteristics from organic grains, and in addition brings the flavor and the shape to become a product of high consumption. Quinoa Gold, an American company based in Newport, Rhode Island, was founded only one year ago, and with an energetic development after trying with different laboratories, finally got this smoothly canned beverage 100% organic. Quinoa Gold is sweetened with agave syrup, known as very low in calories, is gluten-free, rich in vitamins and minerals and contains high levels of magnesium & manganese, two great anti-oxidants.
Quinoa Gold founder Marcus Edwards fell in love with the grain while living in Ecuador, for several years, and decided to concentrate all efforts in the formulation and design of a unique delicious and nutritious quinoa beverage. “I knew as years passed that quinoa grain would be discovered and gain popularity,” Edwards said. Quinoa Gold does not need refrigeration a desirable feature for distributors.
The past April, Quinoa Gold was launched along the United States and soon hopes to enter Whole Foods Market and then natural stores. With a suggested retail price of $3,49 per 16-oz glass bottle, Quinoa Gold plans to offer the drink to schools and provide children three tasty flavors, berry, mango and pinacolada. ” Consumers are looking for convenience and healthy alternatives.,” he says. I knew a beverage would be the best presentation to fulfill this request” Edwards continues.
The Quinoa Gold grain is supplied by Inca Organics, an American company that trades directly with indian cooperatives from Ecuador, running under strict policies of fair trade and social responsibility with the native people and their communities.
Aprainores Cashews
Posted - February 1, 2004
Cashew-Nut Producer Aprainores Quadrupled Export Capacity
By Staff - Organic & Wellness News - as printed in O.W.N. Spring 2004
Aprainores, an association of 69 producers of organic cashew-nut seeds from El Salvador, begins now to cash in the fruit of their joint effort. Their activities began in 1995 with funds from the EU, Oxfam and other organizations as a way to promote sustainable rural and social development in the area of Bajo Lempa, which was severely affected by civil war and natural disasters.
Certified by BCS of Germany, Aprainores has been successfully producing and exporting whole, halves and pieces of cashew-nuts since 1998. Exports are offered to the EU, mostly to Rapunzel in Germany and other accounts in the UK and Belgium.
“We offer the small enterprises training and assistance in systems and standards of quality control, because they need to understand the importance of reliability and meeting delivery times”, stated Carlos Vargas, Oxfam GB coordinator for market access in Central America and the Caribbean. “Aprainores is a great example of social sustainability and teamwork, while protecting the environment and offering all workers the opportunity of being part of the process, the goals and the results”, he added.
The producers receive 40% of the gains, people at the processing plant get 30% and those responsible for the trading activities receive the balance. The majority of workers at Aprainores are women, working conditions meet the requirements of fair trade and the processing plant meets the HACCP standards.
“At Aprainores, there is a feeling of belonging and coworkers feel rewarded for their laborious and responsible attitude that reflects in the company’s steady growth”, stated marketing manager Camila Flores. “Each year, our production and export volume gets better. From only five metric tons of product at the beginning, in 2003 we exported a volume of 20.3 tons”.
