Organics UK plans 1.8 million campaign to boost organic sector

Posted - January 15, 2010

Organics UK plans 1.8 million campaign to boost organic sector

By O.W.N. News Network

Organics UK is planning a 1.8 million pounds campaign over three years to promote organic food and farming and to encourage consumption of organic products with a major campaign launch in October 2010. Organic UK reached its initial target of 250,000 pounds funding per year in late 2009, and as of January 2010, had raised almost 300,000 pounds that is being matched with EU funding.

Campaign objectives are to increase the frequency of purchasing by communicating the benefits and values of organic food and reverse the 2009 decline in sales. The campaign will inform consumers about why they should buy organic products - how to identify organic products, what organic standards say and what the benefits of organic food production are.

The British organic campaign came about after Sustain, the alliance for better food and farming, agreed at the end of 2008 to take on the role of