Organic US consumers stay loyal
Posted - January 4, 2010
Organic US consumers stay loyal
By O.W.N. News Network
According to a Mintel Oxygen report released by market research firm Mintel on December 21, 2009, most US organic consumers are sticking with organic options. Organic food and drink sales experienced strong growth over the last decade, in particular during the last five years as mainstream food and drink marketers started aggressively stocking organic name and private label brands.
Mintel says while the recession has curtailed growth in the short term, and trading down and out of some segments is common during tough economic times, consumers that buy natural and organic food are remaining loyal to this health-conscious category. The November 2009 Mintel survey shows that nearly 40% of consumers claim they have not changed organic product purchasing habits because of the recession and only a mere 3% have stopped buying organic products altogether.
