2X+ Distribution imports unique beauty lines to France

By Angela Mallaroni

The competition in France, known for its cosmetics industry, is extremely high. Following the discovery of the Pure Herbs Icelander line, in 2004 entrepreneur Johan Herelixha embarked in the adventure to import this and other unique high quality beauty and health products. Aware of the challenges ahead, he was determined to succeed in the tough, but attractive French market.

The selected imported lines had to be special and not easily found locally. A good concept, formulation, presentation, sustainability and commitment from the supplier are key elements. Exhibiting at two consecutive editions of Natexpo, the bi-annual trade show in Paris, has been a great venue for 2X Distribution to introduce new lines and get a first hand impression of the market reaction.

Filed Under Health & Beauty