World Tea East Conference & Pavilion to run parallel to Expo East

Posted - September 21, 2009

World Tea East Conference & Pavilion to run parallel to Expo East

By O.W.N. News Network

World Tea Expo, the leading North American tea event will be launching World Tea East co-located with the Natural Products Expo East September 23-26th in Boston. According to show organizer the Sage Group Intl., the new show responds to demand for a platform on the East Coast by industry members who can’t travel to Las Vegas for World Tea Expo in the summer. The event also provides a sourcing opportunity for holiday product at an ideal time in the tea buying cycle. It is also a fair that brings knowledge, products and connections from the specialty tea trade to the natural products market.

The tea industry is poised to exceed $10 billion in U.S. sales by the end of 2010, up from $7 billion in 2007, according to the Sage Group Intl. “Specialty and premium tea continues to see significant sales growth in the U.S. despite the economic downturn and offer extremely high margins to food service, grocery and retail outlets,” said George Jage, president of World Tea Expo. Leading research firm Mintel said that over 600 new tea products were introduced into the U.S. in 2008, with the hottest trends in organic and natural offerings, with health benefits as the key purchase driver for many tea drinkers. Thousands of non beverage, tea-based products enhanced with tea extracts, essences and flavors such as cosmetics, dietary supplements and functional foods add to this exciting market.

The educational program at World Tea East includes “Current Health Benefits of Tea”, “Tea’s Carbon Footprint”, the Value of Specialty Tea, and more. World Tea Expo is one of the 50 fastest growing trade shows in North America. The event includes educational sessions and focused tastings led by industry experts.

World Tea East organizers also will host the World Tea Championship Winners Tasting on the evening of Sept. 23. to offer the chance to sample winning teas from the World Tea Championship™, an annual competition that results in independent tea ratings.

As an added incentive to attendees registered for World Tea East, World Tea Expo will be giving away a 10-day intimate tea tour of Japan valued at over US $4,500. Attendees visiting the World Tea Expo booth #2981 can have their badge scanned to both get a free subscription to the World Tea News and to enter the “I Want to Pluck!” Giveaway. The 2010 World Tea Expo will take place at Las Vegas Convention Center, June 11-13. For more information, visit www.worldteaexpo.com