“Retail” a Revitalizing Agent in Health Care Reform and the Economy
Posted - May 19, 2009
“Retail” a Revitalizing Agent in Health Care Reform and the Economy
Source: The Organic Trade Association
Powerful new research suggests retailers have the potential to help solve the U.S. health care crisis. A presentation including the release of this exclusive research will be presented at the new Health and Wellness Education Program, June 16-18 in Chicago, at Lakeside Center/McCormick Place.
The session, “Retailing’s critical role in revolutionizing health care and revitalizing the economy: A blueprint for improving consumer health and wellness, transforming the health care industry, and energizing the U.S. economy through retail” will be presented by Dave Nazaruk, Senior Vice President for Retail Business Development, StayWell/MediMedia USA in collaboration with Progressive Grocer Magazine and Nielsen Business Media. The session will take place on Wednesday, June 17th at 1:30pm.
This exclusive data presentation, open to all attendees and exhibitors, will demonstrate how food and drug retailers can drive health care activity through touch points of access, frequency of interaction, pre-existing trust and loyalty relationships and the ability to deliver powerful incentives and education to motivate desired behaviors. The material will show how unhealthy consumer behaviors can be challenged, and incentives developed, for consumers to embrace greater personal responsibility for their health and wellness.
The Program is part of the All Things Organic™ Conference & Trade Show, OTA Annual Meeting and Member Days, Expo Comida Latina, and All Asia Food, which also feature pavilions on health & wellness and specialty products, More information on the Health and Wellness Education Program at www.organicexpo.com
