Effective advertising should include multiple sensory attributes of the product

Time to start showcasing the texture of your food, the pop of the can as it opens, and its attractive appearance, according to “The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste”, recently published in the Journal of Consumer Research.

French retailer Auchan expands sustainable lines

French retailer Groupe Auchan has a strong commitment to sustainable development and promoting environmentally-friendly consumption.

First supermarket chain to introduce organics in Brazil

Pão de Açúcar, part of the Companhia Brasileira de Distribuição, celebrates its 61st anniversary this September as the most successful food retailer in Brazil.

Strong support for Natexpo 2009

Natexpo 2009, the only French professional exhibition for the natural food and well being sector, will return to Paris celebrating 50 years on October 17 to 19 in Hall 8 of the Parcs Des Exposition at the Paris Nord Villeponte.

More organic exhibitors at Anuga

The Anuga food exhibition being held October 10-14, in Cologne Germany, is showing strong resilience with organizers confident to attract 6,000 exhibitors, compared to 6,600 exhibitors last year.

Toronto hosts two organic fairs in one week

CHFA Expo East and Ethnic & Specialty Food Expo offer a good platform to enter Canada via Toronto, the most ethnic urban center in the world.

World Tea East Conference & Pavilion to run parallel to Expo East

World Tea Expo, the leading North American tea event will be launching World Tea East co-located with the Natural Products Expo East September 23-26th in Boston.

First MUNDUS vini BioFach International Organic Wine Award

First MUNDUS vini BioFach International Organic Wine Award
BioFach, the world’s leading exhibition for natural and organic certified products including organic wines, cooperates with media house MUNDUSvini/Meininger to organize the first MUNDUSvini BioFach International Organic Wine Award, a highlight for The Organic Wine World, the section in hall 4a, where 318 organic wine exhibitors presented their [...]